Paragon of Durability! Rifeng Sanitary Ware Shines at the 22nd Trendsetter Awards, Setting an Industry Benchmark with Ultra-Durable Strength

Recently, the 22nd China Ceramics and Sanitary Ware Trendsetter Awards Ceremony, hailed as the “Oscars” of the ceramics and sanitary ware industry, opened in Foshan. In this authoritative selection that gathered the industry’s top forces, Rifeng Sanitary Ware, by virtue of its continuous deep cultivation of the “ultra-durable” strategy and its hardcore product strength, swept three major honors—”Model Brand for Durability,” “Benchmark Durable Product,” and “Annual Best-Seller Recommended Product”—fully demonstrating Rifeng Sanitary Ware’s systematic leading advantages in the field of durable sanitary ware.

Facing consumers’ deep demand for sanitary ware products that are “long-lasting and durable with diversified value,” Rifeng Sanitary Ware precisely anchored the “ultra-durable” core positioning, running the promise of “Rifeng ultra-durable, the same as new for ten years” throughout its strategy from start to finish.

Inheriting the durable genes accumulated through the group’s three decades of deep cultivation, the brand officially established its ultra-durable strategic direction in 2025, breaking out of the industry’s low-end price competition. In 2026, Rifeng Sanitary Ware further launched its “Ultra-Durable Aesthetics IP,” joining hands with the national-level intangible cultural heritage of Liu’s bamboo weaving, deeply integrating durable physical attributes with Oriental intangible heritage aesthetics, achieving a leap from functional competition to value competition.

This series of strategic moves not only established a distinct exemplary image for Rifeng Sanitary Ware on the ultra-durable track, but also pushed the sanitary ware industry from a single durability metric toward a comprehensive value standard of “quality + aesthetics + intangible heritage”.

The honor of “Benchmark Durable Product” for the Diamond Wood (Jingangmu) bathroom cabinet GPJ50010 confirmed Rifeng Sanitary Ware’s deep breakthroughs in material technology and category standards. Targeting the long-term pain points of traditional bathroom cabinets that easily absorb moisture, deform, and grow mold, Rifeng Sanitary Ware pioneeringly launched the brand-new Diamond Wood category, achieving durability performance far exceeding national standards with a seven-layer composite structure.

Based on this core technology, the brand released the “2025 China Ultra-Durable Bathroom Cabinet Development White Paper,” establishing a six-dimensional industry evaluation system, and obtained the market position certification of “Pioneer of China’s Diamond Wood Bathroom Cabinet Category.”This category innovation not only fundamentally solves the usage pain points of traditional bathroom cabinets, but also establishes a differentiated competitive barrier through standard construction, setting a quantifiable durability benchmark for the industry.

The R3 High-Flush Toilet B-1093 was named “Annual Best-Seller Recommended Product,” behind which lies Rifeng Sanitary Ware’s brand characteristic of long-term commitment to driving technological innovation with user needs. Targeting high-frequency usage pain points such as insufficient water pressure in old residences and toilets prone to clogging, the brand’s self-developed high-flush technology system achieved the breakthrough performance of “five times the flushing power, three-second instant suction,” demonstrating powerful R&D problem-solving capabilities.

This product not only won the Trendsetter Awards’ Annual Best-Seller Recommendation, but also supported Rifeng Sanitary Ware in obtaining the market position certification of “China’s Leading Brand for High-Flush Toilets.” From the independent construction of the technology system to the market leadership in core categories, Rifeng Sanitary Ware, with its solid R&D accumulation and precise user insights, continues to consolidate its competitive barriers in the sanitary ware field.

The crowning of three major awards is the industry’s recognition of Rifeng Sanitary Ware’s brand strategy, technological innovation, and user insights. On the occasion of the 30th anniversary of the founding of the Rifeng Group, Rifeng Sanitary Ware will continue to deeply cultivate the ultra-durable track, led by the “Ultra-Durable Aesthetics IP,” promoting the deep integration of hardcore technological strength and intangible heritage culture, and leading the ceramics and sanitary ware industry toward a new journey of high-quality development with a more differentiated product matrix.